I've Been Where You Are.

And I Know Exactly What It Takes to Get Where You're Going.

I'm Rich George — Your Success Coach.
I didn't start at the top. I started at the absolute bottom — entry-level, overlooked, doing the work most people walked past without noticing. And over the next 30 years, I climbed every single rung to become Chief Executive Officer of a large national organization.
I didn't skip steps. I earned every one of them. And along the way, I learned the one thing nobody tells you when you're stuck:
Write your awesome label here.
30 minutes. Zero pitch. One honest conversation about what's next.

I've Been Where You Are.

And I Know Exactly What It Takes to Get Where You're Going.

Write your awesome label here.

I'm Rich George — Your Success Coach.

I didn't start at the top. I started at the absolute bottom — entry-level, overlooked, doing the work most people walked past without noticing. And over the next 30 years, I climbed every single rung to become Chief Executive Officer of a large national organization.

I didn't skip steps. I earned every one of them. And along the way, I learned the one thing nobody tells you when you're stuck:

30 minutes. Zero pitch. One honest conversation about what's next.

Meet Our Expert Success Coaches

The 9 Minutes to Success Coaching Team

Rich George

Founder & Chief Growth Strategist, 9 Minutes To Success

Rich is the founder of the 9 Minutes To Success, where coaching, learning, and organizational development come together in a practical and scalable way. His background spans large-scale real estate asset management, investment strategy, and organizational transformation.

Over the course of his career, he has worked with complex portfolios and high-pressure environments, developing a deep focus on leadership, culture, and performance under change. Today, he brings that experience into a more human-centered mission - helping individuals and organizations think clearly, lead better, and execute with intention.

Rich is also an active educator and speaker, known for his straightforward style, systems thinking, and focus on real-world application rather than theory.
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Magda Hernandez 

Productivity Specialist & Executive Coach

Unlocking your hidden potential starts with small, intentional actions. As a productivity specialist and executive leadership coach, Magda helps mid-level managers and newly promoted leaders master emotional intelligence, accountability, and organizational skills. 

Her coaching philosophy is simple: discipline, organization, and a "do it now" mindset drive monumental career growth. Having successfully mentored diverse professionals in the high-stakes automotive sector, she translates corporate execution into universal strategies. 

With her support you will transform your daily habits, maximize your efficiency, and build the foundation for you to become a highly effective leader.
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Doug Chasick

Senior Faculty & Executive Coach

Doug Chasick brings over five decades of leadership and people-development experience across real estate and executive operations. He has led multiple organizations, managed large-scale housing portfolios, and built a reputation for helping leaders communicate clearly and perform at a higher level.

Known for his ability to connect deeply with audiences, Doug blends practical leadership insight with real-world experience that resonates across teams and industries. He is also a recognized educator and award-winning contributor to industry learning and standards.
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Rebecca Rosario

Talent Development & Growth Strategist

Rebecca Rosario brings over 30 years of experience in talent development, training design, and organizational growth. She has built and led programs that strengthen performance, elevate leadership capability, and support long-term professional development.

As both an educator and entrepreneur, Rebecca is known for turning complex ideas into practical tools that help people grow with clarity and confidence. Her work consistently focuses on impact, people development, and meaningful career progression.

Built in Real Environments. Not in Theory.

The 9 Minutes To Success wasn’t developed in isolation.

It was shaped through years of working inside real teams, real challenges, and real performance constraints.
  • Applied across multiple industries and roles
  • Built from real leadership and operational experience
  • Designed to solve performance problems, not just discuss them
  • Focused on clarity, not complexity
  • Used in both individual and team environments

Meet Our Expert Success Coaches

The 9 Minutes to Success Coaching Team

Rich George

Founder & Chief Growth Strategist, 9 Minutes To Success

Rich is the founder of the 9 Minutes To Success, where coaching, learning, and organizational development come together in a practical and scalable way. His background spans large-scale real estate asset management, investment strategy, and organizational transformation.

Over the course of his career, he has worked with complex portfolios and high-pressure environments, developing a deep focus on leadership, culture, and performance under change. Today, he brings that experience into a more human-centered mission - helping individuals and organizations think clearly, lead better, and execute with intention.

Rich is also an active educator and speaker, known for his straightforward style, systems thinking, and focus on real-world application rather than theory.

Magda Hernandez 

Productivity Specialist & Executive Coach

Unlocking your hidden potential starts with small, intentional actions. As a productivity specialist and executive leadership coach, Magda helps mid-level managers and newly promoted leaders master emotional intelligence, accountability, and organizational skills. 

Her coaching philosophy is simple: discipline, organization, and a "do it now" mindset drive monumental career growth. Having successfully mentored diverse professionals in the high-stakes automotive sector, she translates corporate execution into universal strategies. 

With her support you will transform your daily habits, maximize your efficiency, and build the foundation for you to become a highly effective leader.

Doug Chasick

Senior Faculty & Executive Coach

Doug Chasick brings over five decades of leadership and people-development experience across real estate and executive operations. He has led multiple organizations, managed large-scale housing portfolios, and built a reputation for helping leaders communicate clearly and perform at a higher level.

Known for his ability to connect deeply with audiences, Doug blends practical leadership insight with real-world experience that resonates across teams and industries. He is also a recognized educator and award-winning contributor to industry learning and standards.

Rebecca Rosario

Talent Development & Growth Strategist

Rebecca Rosario brings over 30 years of experience in talent development, training design, and organizational growth. She has built and led programs that strengthen performance, elevate leadership capability, and support long-term professional development.

As both an educator and entrepreneur, Rebecca is known for turning complex ideas into practical tools that help people grow with clarity and confidence. Her work consistently focuses on impact, people development, and meaningful career progression.

Built in Real Environments. Not in Theory.

The 9 Minutes To Success wasn’t developed in isolation.

It was shaped through years of working inside real teams, real challenges, and real performance constraints.
  • Applied across multiple industries and roles
  • Built from real leadership and operational experience
  • Designed to solve performance problems, not just discuss them
  • Focused on clarity, not complexity
  • Used in both individual and team environments

Real People. Real Breakthroughs.

Discover how professionals, leaders, and growth-minded individuals have transformed the way they think, lead, communicate, and perform through the 9 Minutes to Success experience.
Their stories offer a glimpse into what's possible when you gain greater self-awareness, strengthen emotional intelligence, and take intentional action toward your next level.
Write your awesome label here.

Ready to Create Your Own Breakthrough?

The difference between staying stuck and moving forward is often having the right system and support.
If you're ready to gain clarity, strengthen your decision-making, and take meaningful action, let's start the conversation.
No pressure. No obligation. Just a conversation about where you are, where you want to go, and whether we're the right fit to help you get there.

Why I Built 9 Minutes to Success

I did not start with a plan to change lives. I started as the guy nobody expected anything from.

Somewhere along that climb from the bottom to the boardroom, I discovered something that changed everything.

The difference between the people who made it and the people who did not was not talent. It was not even effort. It was mindset, emotional intelligence, and the courage to face the truth about themselves.

I watched brilliant people get passed over, not for lack of skill, but because nobody ever told them the truth about what was holding them back.

I watched leaders burn out because they confused hard work with smart work.

I watched high performers stay invisible in rooms they should have been leading because nobody had taught them how to position themselves.

And I kept thinking the same thing. Someone needs to close that gap.

So I became that someone. Not because I had it all figured out, but because I had lived every level of the climb. And I knew the shortcuts, the landmines, and the mindset shifts that actually move the needle.

9 Minutes to Success was born from one simple belief. You do not need more time. You do not need more talent. You do not need more luck. You need the right coach, the right tools, and the courage to claim what you have already earned.

Origin story
You do not need more time, talent, or luck. You need the right coach, the right tools, and the courage to claim what you have already earned.

Rich George

Your Success Coach

Why I Built 9 Minutes to Success

Origin story
You do not need more time, talent, or luck. You need the right coach, the right tools, and the courage to claim what you have already earned.

Rich George

Your Success Coach

I did not start with a plan to change lives. I started as the guy nobody expected anything from.

Somewhere along that climb from the bottom to the boardroom, I discovered something that changed everything.

The difference between the people who made it and the people who did not was not talent. It was not even effort. It was mindset, emotional intelligence, and the courage to face the truth about themselves.

I watched brilliant people get passed over, not for lack of skill, but because nobody ever told them the truth about what was holding them back.

I watched leaders burn out because they confused hard work with smart work.

I watched high performers stay invisible in rooms they should have been leading because nobody had taught them how to position themselves.

And I kept thinking the same thing. Someone needs to close that gap.

So I became that someone. Not because I had it all figured out, but because I had lived every level of the climb. And I knew the shortcuts, the landmines, and the mindset shifts that actually move the needle.

9 Minutes to Success was born from one simple belief. You do not need more time. You do not need more talent. You do not need more luck. You need the right coach, the right tools, and the courage to claim what you have already earned.

Who I Work With

My clients are high performers who already know they're capable of more.

They're successful, respected, and driven - but they know they're not yet operating at the level they're truly capable of reaching.

They're the ones who:
- Show up early, deliver consistently, and outwork the room - but still feel invisible
- Have hit a ceiling they can't see, name, or break through on their own
- Are tired of watching less-qualified people move past them
- Want the real truth about what's holding them back - not another motivational quote
- Are ready to do the work, not just talk about it

They're professionals, leaders, founders, and executives - most earning between $100K and $500K - who've stopped being satisfied with "doing well" and are ready to claim what they've actually earned.

If that sounds like you - we should talk.

Who I Work With

My clients are high performers who already know they're capable of more.

They're successful, respected, and driven - but they know they're not yet operating at the level they're truly capable of reaching.

They're the ones who:
- Show up early, deliver consistently, and outwork the room - but still feel invisible
- Have hit a ceiling they can't see, name, or break through on their own
- Are tired of watching less-qualified people move past them
- Want the real truth about what's holding them back - not another motivational quote
- Are ready to do the work, not just talk about it

They're professionals, leaders, founders, and executives - most earning between $100K and $500K - who've stopped being satisfied with "doing well" and are ready to claim what they've actually earned.

If that sounds like you - we should talk.

How I Coach

Let's be honest about what working with me actually looks like.

I'm warm - but I'm direct.

I lead with empathy. I'll never sugarcoat what's holding you back.

I'm science backed - but street-tested.

Every framework I teach is grounded in brain science, psychology, and emotional intelligence - and proven across 30 years of leading real teams in real organizations.

I'm irreverent - but I'm real.

No corporate jargon. No coaching cliches. No "10x your life" energy. Just truth, told by someone who's been where you're trying to go.

I'm punchy - not preachy.

9 Minutes to Success isn't an accident. Transformation doesn't require a dissertation. Short. Sharp. Memorable. Then we apply it.

I'm a Sherpa - not a guru.

You don't hire a Sherpa to climb the mountain for you. You hire one because they've already climbed it - and they'll make sure you don't get hurt on the way up.

How I Coach

Let's be honest about what working with me actually looks like.

I'm warm - but I'm direct.

I lead with empathy. I'll never sugarcoat what's holding you back.

I'm science-backed - but street-tested.

Every framework I teach is grounded in brain science, psychology, and emotional intelligence - and proven across 30 years of leading real teams in real organizations.

I'm irreverent - but I'm real.

No corporate jargon. No coaching cliches. No "10x your life" energy. Just truth, told by someone who's been where you're trying to go.

I'm punchy - not preachy.

9 Minutes to Success isn't an accident. Transformation doesn't require a dissertation. Short. Sharp. Memorable. Then we apply it.

I'm a Sherpa - not a guru.

You don't hire a Sherpa to climb the mountain for you. You hire one because they've already climbed it - and they'll make sure you don't get hurt on the way up.

The Tools I Built to Help You Break Through

Proprietary, not borrowed.
Built from 30 years of real-world leadership, coaching, and executive development - not pulled from someone else's playbook.

MirrorTruth 180

A proprietary 180-degree emotional intelligence assessment. You complete it. Your supervisor and peers complete it. The gap between the two becomes your roadmap.

Outcome: Reveal Blind Spots

TrueView EQ360

The full 360-degree executive emotional intelligence assessment used at the Evolution tier.
Measures four EQ competencies across nine leadership dimensions, including Promotion Readiness Insights and Executive Presence Indicators.

Outcome: Measure Leadership Impact

The Acceleration Method

A proprietary coaching framework that transforms awareness into measurable progress.
Assess -> Accelerate -> Align -> Act
Designed to turn insight into a clear, executable leadership growth plan.

Outcome: Create Forward Momentum

Breakthrough Clarity Session

A focused 45-minute deep-dive interpretation of assessment results.
This is often where clients experience their first major breakthrough and finally see what has been holding them back.

Outcome: Gain Immediate Clarity

Coach4Life

Lifetime access to the complete learning library plus Executive Speed Dial support.
Exclusive to Evolution clients.
Once you're in, you're in.

Outcome: Lifetime Growth Access

Boardroom Presence Intensive

A 2-hour executive onboarding experience for Evolution clients.
Designed to install the presence, posture, influence, and communication patterns of high-level leaders from Day One.

Outcome: Elevate Executive Presence

I'm Also a Speaker. And an Author. And a Believer in Doing the Work.

Outside of one-on-one coaching, I'm an in-demand keynote speaker and facilitator at industry conferences, trade shows, and private corporate events worldwide.

I've authored three books that have shaped how leaders hire, lead, and facilitate:
- Hire the Best, Ditch the Rest
- The Twelve C's of an Exceptional Leader
- Outstanding Facilitation Techniques

I'm also a real estate investor with my own portfolio of multifamily properties - because I believe in building wealth, not just income. And I serve as a subject matter expert and author of nationally recognized credential and certification programs in leadership development.

Everything I teach is everything I've lived. That's the whole point.

I'm Also a Speaker. And an Author. And a Believer in Doing the Work.

Outside of one-on-one coaching, I'm an in-demand keynote speaker and facilitator at industry conferences, trade shows, and private corporate events worldwide.


I've authored three books that have shaped how leaders hire, lead, and facilitate:
- Hire the Best, Ditch the Rest
- The Twelve C's of an Exceptional Leader
- Outstanding Facilitation Techniques

I'm also a real estate investor with my own portfolio of multifamily properties - because I believe in building wealth, not just income. And I serve as a subject matter expert and author of nationally recognized credential and certification programs in leadership development.

Everything I teach is everything I've lived. That's the whole point.
Where It Started

The Pattern Was Always the Same

After years of working inside leadership environments, one thing became impossible to ignore:

The people with the most potential were often the ones making the least progress.

Not because they lacked ability.
Not because they weren’t trying.

But because they were solving the wrong problems.

They were focused on what was visible - while the real constraints stayed hidden.
Over time, Rich saw this pattern repeat across individuals, teams, and organizations.

Different industries. Different roles. Same issue.

The problem wasn’t effort.
It was misdiagnosis.

That realization led to a shift:

Stop adding more strategies.
Start identifying what’s actually in the way.
That’s what the 9 Minutes To Success was built to do.
“The issue was never effort. It was misdiagnosis.”
Rich George, your success coach

Where It Started

The Pattern Was Always the Same

After years of working inside leadership environments, one thing became impossible to ignore:

The people with the most potential were often the ones making the least progress.

Not because they lacked ability.
Not because they weren’t trying.

But because they were solving the wrong problems.

They were focused on what was visible - while the real constraints stayed hidden.
“The issue was never effort. It was misdiagnosis.”
Rich George, your success coach
Over time, Rich saw this pattern repeat across individuals, teams, and organizations.

Different industries. Different roles. Same issue.

The problem wasn’t effort.
It was misdiagnosis.

That realization led to a shift:

Stop adding more strategies.
Start identifying what’s actually in the way.
That’s what the 9 Minutes To Success was built to do.

You’re Not Overworked. You’re Misaligned.

If you’re capable... but still not advancing the way you should - you’re not the problem.

What’s missing is visibility.

Most high-performers don’t struggle because they lack discipline, intelligence, or effort.

They struggle because the real issue isn’t obvious.
  • It Hides in:
  • Blind spots you can’t see
  • Patterns you’ve normalized
  • Decisions that feel right - but aren’t moving you forward

You’re Not Overworked. You’re Misaligned.

If you’re capable... but still not advancing the way you should - you’re not the problem.


What’s missing is visibility.

Most high-performers don’t struggle because they lack discipline, intelligence, or effort.

They struggle because the real issue isn’t obvious.
  • It Hides in:
  • Blind spots you can’t see
  • Patterns you’ve normalized
  • Decisions that feel right - but aren’t moving you forward

Ready to Reposition Your Career?

We only work with high-performers who are ready to invest in their own evolution. If you are done playing "not to lose" and are ready to start playing to win, let’s get to work.

Known for Results. Driven by Impact.

Beyond the numbers, our true passion is Change Management. Collectively we have spent dcenturies building teams and changing cultures to increase the value of organizations. Now, we bring that same "Culture-Changing" energy to your personal career.

We are here to be your personal sherpa while you traverse The Acceleration Method™ our core breakthrough program. We help you master the 3-Cs (Courage, Confidence, and Charisma) so you can move from a reliable technician to an undeniable leader.

Ready to Reposition Your Career?

We only work with high-performers who are ready to invest in their own evolution. If you are done playing "not to lose" and are ready to start playing to win, let’s get to work.

Known for Results. Driven by Impact.

Beyond the numbers, our true passion is Change Management. Collectively we have spent dcenturies building teams and changing cultures to increase the value of organizations. Now, we bring that same "Culture-Changing" energy to your personal career.


We are here to be your personal sherpa while you traverse The Acceleration Method™ our core breakthrough program. We help you master the 3-Cs (Courage, Confidence, and Charisma) so you can move from a reliable technician to an undeniable leader.